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Back in the election cycle of 2014, campaigns found themselves "data rich and content poor", meaning they had a handle on data but struggled to find content that was relevant and that resonated with the target voter.
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The problem is that a single breach on Dropbox could have much broader implications for a host of larger corporations, which find it increasingly difficult to get a handle on their data with an increasingly mobile work force.
For those that do get a handle on their data, they oftentimes do not possess the talent in-house to make sense of it because the skills required to do so are rare.
Motivated researchers can pick up the skills needed to get a handle on big data in a reasonable amount of time, Howe says, although it's likely to be easier for those who have some expertise in statistics and certain branches of mathematics.
"What I liked about Egnyte was how they came at a business situation from the view of helping Enterprise get a handle on the data".
"And so if states ever get a handle on the data, I think it'll go a long ways toward really solving this problem because people will know what we're up against".
Obviously, if you're an app developer, getting a handle on user demographics data is of value as you make changes and add features to your app, or, even more importantly, market that app on places like Facebook where you can more narrowly target particular segments of users.
We can start with demanding a handle on who has what data on us.
Since then, top financial policy makers have been combing through the data to get a handle on the depth of the banks' losses.
The best way to get a handle on the economic side of things is data collected by Consensus Forecasts, which polls more than 250 forecasting enterprises.
While Facebook has been working diligently to patch app platform privacy holes since the Cambridge Analytica scandal, removing access to many APIs and strengthening human reviews of apps, issues like today's make it hard to believe Facebook has a proper handle on the data of its 2 billion users.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com