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Idiom
Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(57)
"Olympic status would give us so much more in terms of grass roots development and media coverage".
FIFA grass roots development officer Sam Schweingruber said of this: "In Cambodia, it was unthinkable at the outset for girls to take part in the Grassroots programme.
While official recognition as an Olympic sport did not mean that it was played at the Olympics, it did mean that the national association and the Cook Islands government could then access Olympic funding to help cover costs for facilities, travel, coaching, umpire training and other grass roots development efforts.
Microfinancing is a grass-roots development tool that works best when run as a viable business, independent of government.
Odetta had no qualms signing with a grass roots operation.
When we initially started it was a grass roots community building effort.
Bernie Sanders is running a grass roots campaign.
Build a grass roots following early on.
It has been a grass roots, organic approach without a huge PR machine behind her.
McCaskill seems to be under the impression that the Teabaggings were a "grass roots" phenomenon.
I picture one friend telling another; a grass roots approach to fame.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com