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"As a consumer, you're part of the chain," Professor David Schwartz, Randolph College ethicist, and author of the book Consuming Choices: Ethics in a Global Consumer Age, told VICE.
The project involved working with the Asia-based sales force of a global consumer products company.
They certainly do not carry credit cards or count as part of a global consumer society.Sharp geographical variations persist.
But the problem with that is that we didn't really have a company that we wanted to push as a global consumer brand.
I recently collaborated in a study of two groups: customers of a global consumer packaged goods company and those of a large US retailer.
Becoming the chief executive of a global consumer product company with a household name like Playtex might earn a guy bragging rights at the next family reunion.
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"The last two years have been a pseudo-trauma for Coke on so many fronts," said Emanuel Goldman, a global consumer-products analyst for Merrill Lynch.
It had been abandoned as a corporate symbol (but not as a car badge) three years ago by Jacques Nasser, the then chief executive, who had embarked on a crusade to transform Ford into a global consumer-services company.
IF A global consumer-products company uses blonde models to advertise its soap or washing powder in Scandinavia, and dark-haired models to sell the same products in Italy, whom should it use in South Africa?
Mr. Lanters said he would favor a sale to Procter & Gamble, noting that "a global consumer-products company might be able to exploit the brands of Beiersdorf in a way that Beiersdorf itself hasn't".
It feels especially unacceptable as fashion has exploded so far beyond its European and New York City roots into a truly global industry with a truly global consumer.
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