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Is this a gimmick that really works?
It is a gimmick that could happily be ditched.
Mr. Brown called it a gimmick that would provide negligible revenue.
It's a gimmick that, somewhat amazingly, has sustained them through five albums.
The choice of Ms. Lohan is a gimmick that will certainly draw attention and probably viewers.
Most senior aides viewed it as a gimmick that could erase her financial advantage.
Gaedel, who died in 1961, was a gimmick that could not occur today.
"We need to do something that isn't a gimmick that makes us stand out.
Rosemary's wine list has a gimmick that seems to promise good deals: there are 40 wines, all for $40.
His point is that Club Call is a gimmick that further complicates an already confusing play-off structure.
The report called the mechanism a gimmick that amounted to a "slippery slope" for the governments involved.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com