The phrase "a general brand" is correct and usable in written English.
It can be used when referring to a brand that is not specialized or specific, but rather broad and encompassing a wide range of products or services.
Example: "In the competitive market, a general brand may struggle to stand out against niche competitors."
Alternatives: "a broad brand" or "a mainstream brand".
But with so many entries, a general brand search, such as "Toshiba laptop," will bring back too many results.
Whether you're reengaging customers with products that sparked initial interest, or using a general brand promotion ad, you can find an option that is aligned with the objectives of your campaign and place your ad accordingly.
Try to get a very basic kind and use a general brand.
"Of course there is a general branding of transnational violence that is called al-Qaida," said George Joffe, a Maghreb expert at Cambridge University.
When you click on pCloud's brand links page, you can try creating a branded link for free or if you are a premium member of the service you can make all of your links branded with a "General Branding" setting enabled.
Brand advertising features general brand depictions, such as brand logos, product line logos, or spokescharacters, in the absence of a focus on a specific product (for example, showing the company brand on a sign at a sponsored event, on a scoreboard, or on a soccer uniform).
A more general branding spot shows a string of experiences as customers celebrate shopping at Marshall Field's; they are walking through the store, dancing and looking at merchandise, among other things.
The collaboration — via the Amazon Incentives team in Spain — looks intended to give Fintonic's app a boost in the region, given the general brand visibility and clout of Amazon.
It is a General Mills brand; it is not part of General Foods.
Betty Crocker, a General Mills brand, leads the $382 million market for cake, cupcake and pie mixes, with a 38.1 percent share, followed by Duncan Hines, with a 30.9 percent share, according to data for the 52 weeks ending April 17 by SymphonyIRI Group, whose data does not include Wal-Mart.
It is an advantage that does not derive directly from size, general brand strength, or even beautiful design.
