One can alternatively embrace the charge that EU theory is maximally permissive and interpret the theory not as a standard against which an agent may pass or fail, but rather as an organising principle that enables the identification and measurement of an agent's fundamental preference attitudes, namely her beliefs and desires (see esp. Guala 2008).
(By the way, government orchestrated propaganda attacks against foreign brands, a characteristic of China's brandscape for many years now, will continue but will not markedly affect consumers' fundamental preference for international brands given their safety and "cool").
But diversity in terms of fundamental preferences can also help.
Consumers' fundamental preferences may have changed; more significantly, their ability to satisfy their preferences has changed more rapidly.
Although intentionalists and functionalists seem to be on the opposite sides of a dispute, their apparent discord disguises a fundamental unity: the preference for internal, psychological, and national history over external, sociological, and transnational history.
From a pilot study of malaria case management at drug vendors in Oyo State, Nigeria, we find suggestive evidence that a fundamental trait, risk preferences, may be influencing individuals' behaviors in treating suspected malaria.
Our results suggest pure altruism is a fundamental component of our preferences, and highlight that warm glow preferences found amongst adults likely develop over time.
DETROIT — After years of being outgunned by Japanese rivals, the American auto industry has made small cars a central part of its strategy, seeking to capitalize on a fundamental shift in the preferences of consumers in an era of fast-rising gas prices.
One possible explanation for this discrepancy between the intuitive heuristics that predict simulated Presidential voting in the current experiment and actual Congressional outcomes is that there is a fundamental difference in voter preferences in the laboratory settings relative to in real elections.
"In my view access to a lawyer/supplier of choice or preference is a fundamental right and it should not be removed by administrative means".
Food colour preference is a fundamental aspect of food recognition and has practical application in the formulation of artificial diets and the design of visual baits.
