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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
Similar(60)
(How fast would a top-down Tea Party camp be up and running?) Mr. Wedes (pronounced WEE-dis) said the delay was merely a function of grass-roots community work.
SixApart is a company of grass roots innovators, who seem to me more tied to the Web 2.0 community, and who are also targeting mainstream users with Vox.
But they have the advantage of grass roots legitimacy.
"Facebook is not a company of grass-roots tech enthusiasts.
"You see a number of grass-roots organizations coming up".
Liberals warmed to his call for a renewal of grass-roots movements.
"There's a lot of grass-roots organizing happening," Father Dear said, "on justice issues".
And a group made up of "people just like us" brings a sense of grass-roots legitimacy to the process.
Mr. Cagri's rise, he said, was a new kind of grass-roots star-making.
So do an assortment of grass-roots groups.
They are engaged in an arms race of grass-roots organising.
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