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Last month the new chief executive, Keith Jones, pledged to make the 249-store chain synonymous with promotions as he revealed sales growth had taken a fresh dive.
In the intervening six weeks retailer after retailer has reported a plunge in sales as already-fragile consumer confidence has taken a fresh dive.
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And it renders any bad news — even bad news that has been anticipated and published in advance, like Greece's again missing its deficit reduction targets this week — enough to send markets into a fresh nose dive.
Order a cappuccino, flat white, latte or long black (hold the milk), along with a fresh croissant, before diving into the Rocks Markets, a tasteful street fair held every weekend that carries everything from hand-sewn children's clothes to vanguard tea ware.
8 25 a.m.: With a fresh diaper, Mason dives head first into the 100,000-square-foot warehouse whish is WalMart and somehow immediately locates the Thomas the Tank Engine display.
The sluggish economy will be the decisive battleground of the next election, and after Britain's new dive into a fresh economic contraction during the final quarter of 2012, the opposition might have expected to be winning the blame game.
You will find more at-hand language: "a fresh start" and "a dive bar" and "the tip of the iceberg" and "the whole nine yards".
It's like finding a fresh clear pool to dive in, or a blank canvas.
As a rule, the snow is the dry-as-dust variety — stuff that, if you dive into a fresh pile of it, gives you the sensation of tumbling into a bowl of flour.
This was the very first time our guide had seen the cubs dive into a fresh kill, for what he called "their very first meat". This is Uncle Freddy, who's been a lifelong resident of Migration Camp in the north of Serengeti National Park.
Celtic had a fresh spring in their step and Cierzniak did well to push away a Kris Commons diving header and then a powerful drive from Johansen.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com