Exact(8)
"I mean, I know Luke Bryan would be happy to buy you a faster horse".
"Someday, I might have a faster horse," said Schnittker, who plans to visit Dewey in Lexington.
He likes to quote Henry Ford, who once said that "if I had listened to my customers, I would have given them a faster horse".
"Henry Ford said, 'If I had asked people what they wanted, they would have said "a faster horse," ' " Mr. Chapek said.
They would have said – "a faster horse".
They've succeeded in switching to a faster horse in the middle of the race.
Neither innovation nor entrepreneurship is about "a faster horse," Ford's conclusion about what his customers might want if left to their own imaginations.
The faster horse fallacy can be traced back to Henry Ford, who (actually never) said that "If I had asked people what they wanted, they would have said a faster horse".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com