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Psychological distance is a construct that measures the "distance" of an event or object in terms of geography, time, cultural similarity and factual certainty.
Such uncertainty is intolerable in a free market system and leads to fear and panic, which can only subside with factual certainty.
"Real scientific work is full of uncertainty - that's why it's so exciting - but I find that this is what's lacking in education, where subjects are too often presented as a series of dull factual certainties," Dr Lotto said.
If you claim to have more flights to Chicago than your competitor, you have made a factual statement that can be verified or refuted with certainty.
This is a factual statement.
A factual reconstruction?
And he apologized for a factual error.
It is a factual observation.
That's a factual impossibility".
That's a factual matter.
That's a factual report".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com