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The overall motion of Shaw's story becomes a downward scroll rather than a rightward stroll.
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Mustaches and beards hid the tilt of a smile or the downward scroll of a frown, leaving my son confused once again about facial expressions and non-verbal cues.
Whereas most banners disappear quickly next to text with one downward scroll of the mouse, alongside a video player, that banner becomes quite valuable and top-of-mind since people are just staring at the video.
There are few online experiences more dispiriting, more arduously futile, than the downward scroll into the netherworld of half-assed provocations and inanities that exists beneath the typical opinion piece or YouTube video.
It is a downward spiral.
"We are in a downward spiral".
"It's a downward spiral.
There's a downward trend in attendance".
It's a downward spiral from there.
The next year, murders resumed a downward trend.
Otherwise, it is a downward drift.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com