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As the Marsh & McLennan case illustrates, a downsized customer base can lead to a downsized employee base.
But only if there was a downsized operating plan.
Children can get a downsized burger for $4.95.
Patients who undergo the procedure end up feeling full faster, thanks to a downsized tummy.
Writing on the influential blog Politico, John F Harris said the speech was "a document of downsized ambitions for a downsized moment in his presidency".
And a falling population would mean a downsized economy (Farage has said that "some things are more important than money") and a downsized foreign policy.
That makes hotels the latest frontier in designing for a downsized world.
In a downsized world economy, few crumbs are left over for them.
Yet Mr Margvelashvili will inherit a downsized version of the Georgian presidency, wielding far fewer powers than his predecessor.
Porsche recently hired 1,000 workers in Leipzig, Germany, to build the Macan, a downsized S.U.V. that goes on sale early next year.
Equally, while the gift budget may have shrunk, wrapping a downsized offering with panache instantly imbues it with more value.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com