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This process is usually designated as the search for a dominant design (DD), defined by Abernathy and Utterback [7] as the product or technology, in a certain class, that gets the market preference.
A dominant design emerges during each wave of capacity investment.
"Collective invention" regimes usually ended when a dominant design emerged.
The present article investigates whether a dominant design has emerged in the smartphone industry.
With the development of portable devices, power consumption has become a dominant design consideration in the modern VLSI design area.
In this article, we investigate how the existence of a dominant design affects subsequent innovation in an industry.
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Since the idea of an industry is firmly rooted in a central product (e.g., the "VCR industry" or the "PC industry"), a firm's competitive environment cannot be characterized as an 'industry' until a new dominant design emerges and it is again possible to discern what constitutes close substitutes.
Due to divergence in goals, formats and markets, there is a lack of a common dominant design for digital publishing.
"There's a single dominant design dating back to January 2007 [the first iPhone's full touchscreen], and 10 years later everyone's iterating around the same look and feel," says Wood at CCS.
Each can be described as a shift in "dominant design", and we identify six such changes in the history of the modern enterprise.
Our findings and conclusions are: (1) a phase of instability and vibrancy is beginning wherein multiple emerging firms compete to impose their standards, (2) the competitive battle is conducted in the digital arena, (3) disruption is led by outsiders with entrepreneurial experience and deep knowledge of digital technologies, and (4) a final winning dominant design may emerge.
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