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The phrase "a direct mailing" is correct and usable in written English.
It can be used when referring to a marketing strategy that involves sending promotional materials directly to a targeted group of recipients.
Example: "The company decided to increase its outreach by implementing a direct mailing campaign to potential customers."
Alternatives: "a direct mail campaign" or "a targeted mailing".
Exact(24)
Retique, a free-standing Goodwill boutique in Milwaukee, sent a direct mailing to customers in the trendy Third Ward district.
On Aug. 31, a direct mailing was sent to 130,000 people whose names had come from 27 lists.
However, she developed a concept for the publication and then did a direct mailing promotion for it.
The tribe planned to send a direct mailing to 3,000 households in the Southampton area asking for help in putting an end to the lawsuits.
Britain's biggest specialist wine retailer said it had overspent on testing a direct mailing campaign at Naked Wines in the US.
Another church-linked organization, the American Freedom Coalition, paid for a direct mailing to 25 million households that criticized 1988 Democratic presidential candidate Michael S. Dukakis.
Similar(36)
A dollar invested in a direct mail program produces $10.
And they depended on a direct mail campaign to 53,000 suburbanites.
Circulation more than doubled, in part because of a direct mail campaign.
His father retired as the president of MDM Technologies, a direct mail company in Elizabeth, N.J.
He is the author of "Confessions of a Direct Mail Guy".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com