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LaMont Keen, the C.E.O. of Idaho Power, acknowledges that the company, with its large cohort of farmers, has a different customer base than most other power companies.
Alibaba.com also has a $1 billion war chest, and after not touching it since its blockbuster billion-dollar IPO in 2007, is ready to buy this year, targeting Internet companies with desirable technology or a different customer base, said CEO David Wei.
If Demeter wines are viewed as being of lesser quality than the other eco-labels, consumers may perceive the need for sulfites to preserve the wine or Demeter wines may attract a different customer base that is unaware of the perceived negative consequences of added SO2.
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This is visual marketing at its finest and a great opportunity to attract a whole different customer base.
Through this, we've brought in a completely different customer base, and it was a real litmus test for future possibilities.
It's a completely different customer base that we thought would be a very successful business.
But it didn't fit; the company's sales force was designed and trained to sell expensive back office products to a very different customer base than would purchase the new PARC products.
For a bit of breadth, I would consider adding one or two of the following defensive companies that have a somewhat different customer base: Costco, Staples or PetSmart.
Yahoo continued to operate both its older photo service and Flickr over the last two years, reflecting the different customer base of the two sites.
The two companies have different customer bases, which Swipely has stated publicly a few times.
The two companies have different customer bases, which Swipely has stated publicly a few times.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com