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However, perceived playfulness (leisure and interest) was not a determinant of intention to use, which indicated that usage of social media has become a daily habit for users.
Together, these studies provide a social dimension to the TAM framework, where SN is seen as a determinant of intention to use.
Given that moral norm is a determinant of intention, its underlying moral principles (beneficence and justice) were also investigated.
Moreover, a previous study among physicians also identified only the cognitive component of attitude as a determinant of intention to adopt a medically-related behavior (i.e., shared decision-making in home care programs) [ 40].
Contrary to a review among US physicians [ 11], medical specialty was not a determinant of intention, although another review among European physicians reported conflicting results for this variable [ 13].
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Although satisfaction with remuneration was low among the surveyed health workers, it had not been identified as a determinant of turnover intention in this study.
Inadequate consideration is given to low literacy populations, and the finding that self-efficacy is a major determinant of intention to screen lends further support to this.
It should be noted that in previous studies based on the TPB, PBC was also an important determinant of intention among physicians to perform a range of different behaviors [ 24, 33, 36, 37].
Interestingly, in social media applications, PU is seen as an inconsistent determinant of intention to use.
Similarly, hand Shariff and Saud (2009)) studied self-esteem in their model and found it to be an effective determinant of intention.
Multivariate regression analysis revealed that PSP (p = 0.026) characterizes a determinant factor of intention to perform the behavior, unlike the other variables (attitude p = 0.452; perceived behavior control p = 0.540).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com