Lately focused more intently on offering higher-quality entertainment — and still struggling to create a more defined consumer identity for itself — the Internet company on Thursday plans to announce a flurry of Sundance-related activities.
Soft laddering interviews were conducted with 63 Northern California consumers and means-end chains analysis on the interview data revealed common grounds of consumption and buying motivations for three different a priori defined consumer segments.
It also happened with really cool jingles and songs that, instead of just copping attitude from underground bands, defined consumer culture around a brand.
At PepsiCo that includes strategy, R&D, packaging, marketing, digital--all aligned toward a common goal of meeting the distinct needs of the defined consumer group.
But Sony's core electronics business which accounts for 69% of is sales–has been under attack in recent years as the company that long defined consumer electronics has been misfiring.
In the context of research, the NHMRC defined consumers not as participants in a research study [ 26] but as health consumers, consumer representatives and community members [ 9, 26].
For this purpose, we applied each DFA model separately to the two subpopulations for which it was developed, and defined consumers and non-consumers of alcohol or tobacco as the two classes to be separated.
Mr. Gurin's memorandum announcing the changes left some employees worried that management's apparent desire for a closer relationship between the business and editorial sides could hurt a brand that defines consumer trust.
The Consumer Use Study of OTC Mevacor (CUSTOM) was designed to define consumer behaviors in the setting of OTC statin availability.
The statute merely defines "consumer" as "any renter, purchaser, or subscriber of goods or services from a video tape service provider".
Some of the respondent companies compile and sell consumer profiles that define consumers in categories or "score" them, without consumer permission or knowledge of the underlying data.
