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Creating a defensible model of value is the key to avoid being beaten down in price.
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Short-term success may be driven by exceptional execution; long-term value creation requires building a defensible model.
The WestJet video provides a defensible example of the power of emotions.
What we are strongly advocating is the necessity for theorizing, for constructing plausible and defensible models of how programs can be expected to work before evaluating them" (p.285, [ 11]).
However, it is important to define realistic alternative strategies and to have an informed and defensible model structure as this is likely to impact on the cost-effectiveness.
So, the co-founders (and cousins) decided to focus on raising money from investors that could help them build a defensible business model in Brazil, no easy feat in spite of the growing national interest in eCommerce.
"With the arrival of Schwartz, who's long been a champion of open source, you can see they are trying to build a defensible business model," said Brian Behlendorf, chief technology officer at CollabNet, one of the earliest Java developers.
The C in forest-floor leaf litter is from a mélange of leaves from all vertical strata, and we are not able to create a defensible mixing model to evaluate C source.
And so if someone like me or Brad says that there is no such defensible model, we must be engaged in a "rant", treating these people unfairly.
Many recent pragmatists are doubtful that a defensible form of the maxim can be found.
All three of these classical theistic attributes stand together only with a defensible version of creation ex nihilo.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com