But there's a deeper metaphor.
It's like a really deep metaphor.
But this is not a poetic play in the sense that you can say A Midsummer Night's Dream is a poetic play, rich in illusions and deep metaphors.
The clean simplicity of Woodson's writing delivers beautiful and deep metaphors.
So, do you know the deep metaphors used by your consumers and are you leveraging them effectively?
They are the authors of Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Harvard Business Press; May 2008).
Consumers' basic frames (what we call "deep metaphors") can reveal powerful unmet needs that shape how consumers experience goods and services.
Mathematics and its paradoxes provide a deep vein of metaphor that Leavitt uses to superb effect, demonstrating how the most meaningful relationships can defy both logic and imagination.
And it works on the level of deeper metaphor.
It's a piece that makes you part of the ecology of a musical landscape, a sounding metaphor for a deep engagement with the natural environment.
