The busload of journalists from the British national papers arriving at this almost comically unglamorous debut spot, 45 miles, or about 70 kilometers, outside of London was a testament to her power.
Reebok has featured him in a global campaign; Gillette uses Alex as an endorser and Verizon will debut a spot with him during the Winter Classic.
Composers typically perform their masterworks in concert halls and similar venues, but the award-winning Italian composer and pianist Ludovico Einaudi chose a different spot for debuting an original piece he wrote last year at the request of Greenpeace: the Arctic Ocean.
The only other new entry to make the top 10 was Indian comedy drama PK, with a surprising $3.46m debut in tenth spot.
Microsoft knows this all too well — the Redmond-based company debuted its SPOT ("Smart Personal Objects Technology") data delivery service back at CES 2003, and it wasn't long before watchmakers like Fossil, Suunto, and Tissot began folding SPOT into their own timepieces.
He's like the Hussey of the ball - a late debut robbing him of a spot on the leaderboards.
And even fewer films have the chance to make their grand debut in a spot so close to where their events take place, represented by so many people from that place.
Janet Yellen, the first-ever female chair of the Federal Reserve, made a strong debut in the number two spot.
