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But others tread more universal ground, drawing a crossover audience.
Many new versions of old stories appeal to a crossover audience of adults and young adults.
On her first extended tour of the United States, Buika seems to be aiming for a crossover audience.
At the art house, "Pan's Labyrinth," directed by Mexico-born Guillermo del Toro, has shown the potential for a crossover audience.
Mr. Bacigalupi's agent, Russell Galen, brought the new book to Mr. O'Connell, who said he believed it would attract a crossover audience beyond Mr. Bacigalupi's core readers.
Previous articles were about the sport's appeal to a crossover audience, the search for a superstar and a veteran driver's viewpoint.
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Yet when a trained voice as rich, warm and expressive as hers reaches a huge "crossover" audience via such a gig, those new admirers don't always hear its authentic sound.
Last year, Weekend, about two men meeting and hanging out, attracted a considerable crossover audience.
Whether ITV sees a potential crossover audience in that for Kyle's morning show and the afternoon racing market is unclear.
Yet that album, featuring "Blue Eyes Crying in the Rain," captivated a large crossover audience with its Western storytelling and lean artiness, as did Wanted: The Outlaws (1976), recorded by Jennings; his wife, Jessi Colter Nelsonn; and Tompall Glaser.
On "The Colbert Report" especially, the men treated each other with mutual, if usually good-humored, disrespect, but still these meetings offered, if only temporarily, a truly crossover audience.
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