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The decision is the second recent account gain for Freeman after landing a creative assignment from the TBS Superstation cable network.
ONTCLAIR, N.J. -- During recess one recent morning, 35 second graders squirmed with glee in the Watchung School auditorium at the prospect of receiving their own disposable cameras and a creative assignment: recording their lives and tastes through photographs and words.
The consolidation came after trade publications speculated that Mars was unhappy with Grey, citing a decision in August to award a creative assignment for Twix in the United States to Nitro, a small agency in Shanghai.
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The Burger King Corporation has named Odiorne Wilde Narraway & Partners in San Francisco to handle a new creative assignment, to introduce a sandwich named XL Deluxe aimed at consumers ages 18 to 34.
But a fresh, creative assignment that develops an individual and enhances overall team capability helps drive the success of an organization and your success as a manager.
The goal of the review was to consolidate all creative assignments at a single agency, as Sprint Nextel consolidated its media account in 2006 at the MindShare unit of WPP.
In May, it decided not to participate in a review for the creative assignment from another client, Midas.
The finalists in a review for the creative assignment were Mullen, part of the Partnership division of the Interpublic Group of Companies; Hill, Holliday, Connors, Cosmopulos in Boston, also part of Interpublic; and Modernista in Boston.
Brendan Ryan, chief executive in New York at FCB, part of True North Communications, said he would disagree with an assessment that FCB has a lock on the national creative assignment, as Mr. Brolick considers his next moves.
The shift came only a month after the Chevrolet creative assignment had been consolidated at Publicis.
M&C Saatchi in London has lost its flagship account as British Airways leaves the agency after a decade, shifting its worldwide creative assignment to Bartle Bogle Hegarty in London.
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