The phrase "a consumer base" is correct and usable in written English.
It can be used when referring to the group of customers or potential customers who are interested in a particular product or service.
Example: "The company has worked hard to expand its consumer base by introducing new products that appeal to a wider audience."
Alternatives: "customer base" or "clientele".
But they could play a vital role in creating a consumer base as Disney builds a $4.4 billion theme park and resort in Shanghai.
Despite its recent growth, the media division has struggled to gain a consumer base for its properties, which include television, print, radio, mobile, events and digital media.
Kodak learned it couldn't forever dump its unsold film on a consumer base looking to make their first cameras digital ones.
"Lord Myners has identified the key problem of governance and ensuring a consumer base of millions is democratically represented in ways that ensure professional, competent management.
M&S will be hoping to capitalise on that hunger, and they'll have the advantage of a consumer base that regards just about anything non-French as exotic.
Upwardly mobile When Nick Mitchell wanted to expand his company, UP Fitness, overseas, he looked for cities with a consumer base ripe for his take on fitness being best provided through personal trainers.
So categorizing a consumer based on one phone call could be commercially irrelevant over the long-term.
Unlike traditional methodologies that define a consumer based on demographic data or geographical location, JTBD clustered consumers based on their shared need.
It's an absolute must in a consumer based economy that we teach our kids that they cannot spend more than they have in their checking account.
Equation 1 describes the foraging rate of a consumer based on mass action, because the total resource consumption by a population of consumers C is given by aRC.
Additionally, ethical considerations are warranted regarding the type of vaccination program implemented (e.g. a consumer based approach versus a partially or fully subsided voluntary program versus compulsory vaccination).
