But Apple's own wearable initiative has been a much more consistent success story for the company.
Whatever the result, this will have been an uncomfortable period for Mercedes, a company desperate for consistent success in F1 and whose F1 team are currently in a tricky transitional phase.
It was belated reward for a career of consistent success that exploded into the wider public consciousness with his Tour victory.
The ECB, though, can point to a quieter, more consistent success story.
Even so, the demand is for consistent success, and domestic competition might prove to be a safe haven for Deila.
"They're still the standard in our league right now for consistent success.
Weber is blaming himself, suggesting he "mollycoddled" (great word) players and failed to instill in them the toughness required for consistent success in high-level hoops.
England may not have the all-round skills or strategies for consistent success in alien conditions abroad, although they are getting better at this, but they are very difficult to beat at home.
For example, geosynthetic basal reinforcement can be extremely effective in allowing timely construction of embankments over peat and soft clays; however, an understanding of the mechanism at work and the key engineering properties is essential for consistent success.
Keen believes there has been a shift from "solo Alpinists" to a system designed to underpin consistent success.
