The phrase "a comprehensive brand" is correct and usable in written English
It is used to describe a company or product that is well-known and has a broad range of products and services. For example, "Apple is a comprehensive brand, with a wide variety of products, from iPhones to Macbooks."
"So the changes to the visual identity are just part of a comprehensive brand evolution that will take place over the course of the next one, two, three years and beyond".
The University of Pennsylvania's Wharton School could be well placed to comment, having spent the last two years undertaking a comprehensive "brand and identity initiative", that has led to its new message of "Knowledge for... ......, completed by various subjects that include "action", "innovation" and even "life".
"Our iPad apps provide a much more comprehensive brand experience and the ability to read full articles, photos and videos," says Sean Holzman, the chief brand development officer at Bonnier and the person who brokered the Pulse deal.
Based on our formulae the comprehensive brand perception for the presidential candidate was calculated to be 26.07.
Patti Temple Rocks, Dow vice president for global public affairs, brand and reputation, says, "We attribute this in part to the comprehensive brand and reputation-building efforts the company has undertaken in the past several years.
Tonic 360 is supposed to connote the refreshing, invigorating qualities associated with the word "tonic"; the "360" refers to a kind of comprehensive branding campaign that uses online and offline media to surround consumers, in a 360-degree manner.
While the Social Pack platform combined with the news aggregator platform is certainly an information overload, it could be a comprehensive tool for brand managers.
This paper provides a comprehensive analysis of Brander and Taylor's (1998) model and its descendants from the following perspectives: population growth, substitutability, innovation, capital accumulation, property rights and institutional designs, and modeling approach.
Still, by augmenting its existing charts for Facebook and Twitter, ZoomSphere could become a comprehensive resource for brands charting their own performance, assessing competitors, or scoping for potential partners.
Yum! Brands provides a comprehensive training program that includes branding, leadership, performance improvement and support.
The key contributions of the paper are: 1. Novel model to calculate brand perception from storylines Our model combines multiple classifier scores from large number of storylines to distill a comprehensive perception of a brand.
