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There is also a competitive imperative.
Many firms often face quality problems, even though quality improvement has long been a competitive imperative for performance enhancement.
Cost-effectiveness has not historically been a competitive imperative in health care; virtually no provider offers a low-cost/low-price strategy, because patients who are usually insured do not see any benefits from seeking out low-priced providers.
And 72% say they are responding to a competitive imperative — they recognize the need for new tools to keep up with rivals, both by improving productivity and by finding new sources of growth.
In addition to resonating more with people of all ages for whom social change has become a high priority, being a social purpose leader is a competitive imperative: Samsung, Microsoft, and Research in Motion are much more evolved in this area.
Because leading firms today are falling all over themselves to be as welcoming of difference as possible, as a competitive imperative.
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"Both of these ideas reflect a key competitive imperative: the firms have to keep their gaming experiences differentiated from everything else available on the market," Ed Barton, director of digital media at Strategy Analytics told the BBC.
If that's the kind of game-playing SoftBank has planned in its future efforts to sell Washington on the competitive imperative to acquire T-Mobile, CEO Masayoshi Son may as well stay home.
But this approach was at odds with the competitive imperatives of a pharmaceutical company, he continued.
Rethinking the Traditional Organization As interaction costs fall, companies will come under pressure to unbundle their core processes, each of which has very different economic, cultural, and competitive imperatives.
Although they rarely represent discrete organizational units, these processes nevertheless have such distinctive economic, cultural, and competitive imperatives that they can be considered businesses in their own right.
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