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The greatest mystery of the 2014 mid-term election is the question of why all of our leading analysts knew how important it is for Democrats to have a compelling economic message aimed at middle class voters, and yet we managed to get to the end of the election cycle without coalescing around an effective narrative.
Those ads, Sena said, feature a positive message aimed at inspiring, rather than scaring, voters.
It is a conservative message aimed at what can be widely interpreted as a conservative time.
A year later, the Home Office deployed six advertising vans displaying a message aimed at illegal immigrants: "Go home or face arrest".
"It's a slightly political message aimed at the people".
That was a message aimed at the conference hall, where it went down well.
In a message aimed at the Scottish people, the prime minister promised her government would "always be on your side".
But Romney is clearly playing catch-up when it comes to honing a message aimed at the middle class.
"The ads employed a series of divisive messages aimed at breaking through the clutter of campaign ads online, including promoting anti-Muslim messages," according to the CNN story.
And this in turn meant production of an unending flood of messages aimed at every sector of the population.
And the White House might also at long last — at very long last — craft a compelling message, not to mention a plan, to offer real hope to the jobless.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com