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Lincoln Center's split-focus Beethoven symphony cycle, which began on Thursday evening at Alice Tully Hall, is a fantastic case study in how a slight tweak can make a commonplace programming idea seem compelling, and how marketing overdrive can then make the whole idea look silly.
In its Beethoven Quartets in Context concerts at Carnegie Hall, the Emerson String Quartet has raised the bar for ensembles interested in thematic programming by taking a commonplace idea — presenting the Beethoven quartets with works by other composers — and turning it into a revelatory series.
In the orchestral scene in London today, with Salonen at the Philharmonia, Vladimir Jurowski at the London Philharmonic, some adventurous programmes at the LSO, and the BBC Symphony Orchestra's continual advocacy of today's music, that model of programming is now a commonplace.
That is a commonplace.
It was a commonplace.
A Commonplace Book.
Handstands are a commonplace.
Negotiating is a commonplace life activity.
Today, she's a commonplace.
Great acting was hardly a commonplace.
Violation of artistic intent was a commonplace.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com