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Professor Cox thinks the distinction ties into the concept of "incongruity," or subverting expectation — a common ploy in humor.
Do you think that the insanity defense is a common ploy in the courtroom?
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In a common ploy, "criminals present fictitious financial instruments such as Federal Reserve notes, standby letters of credit, prime bank guarantees or prime bank notes in order to fraudulently collateralize loans," the Federal Reserve says on its Web site.
The move, which is a common ploy for a company resisting a suitor, comes in the wake of 21st Century Fox's $80-billion 80-billionTime Warner.
(The word "serious" is almost always deployed in situations like this; it's a common ploy for discrediting legitimate critics).
And the tendency to put Others belatedly and grudgingly in positions of power during crises is a common ploy of those who want to maintain the status quo without consequences to themselves.
Padding staff is a common ploy among start-ups.
I hear that's a common ploy when someone thinks you could take their job away.
This is a common ploy used by some recruiting firms to expand their universe.
It's a common ploy to make you pay 30 cents for nothing.
That's a common ploy to steal personal information.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com