As Mazzella explains, BlablaCar is spearheading collaborative travel, and providing major discounts for travelers, while also creating a revenue stream for drivers.
One of the city's well-regarded entrepreneurs, Cristina Palacio has co-founded two noteworthy startup successes: Aventones, a now-international carpooling app originally designed as a solution to Mexico City's notorious congestion and smog problems, and Rides, another collaborative travel app that connects people planning longer trips to common destinations.
A conceptual framework and discussion of strategies to address these barriers provides insight into appropriate contexts and routes for implementation of collaborative travel apps.
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One stream of development is apps that enable collaborative travel, either in the form of lift sharing or collaborative shopping, but despite growing interest from governmental agencies, there is little evidence of the efficacy of such apps.
Smartphone technology can help identify current and anticipate future patterns of behaviour and, with its social networking capabilities, allow users to imagine and organise collaborative travel opportunities, such as lift share.
The findings suggest that transport practitioners, policy makers and app developers need to better understand the challenges associated with attracting users, the use of incentives and the types of communities most appropriate to implement collaborative travel concepts using such approaches.
Such apps require new norms of behaviour to establish a user base and research has yet to address the socio-cultural barriers to both the use of this technology to organise travel and the sharing of personal space that collaborative travel entails.
"I thought afterwards, that collaborative travel planning was something that was rather difficult to do".
