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For whatever reason – and despite an upcoming election – the Labour government didn't seem to take much interest in the flowering of a cluster of startups in East London, which had gradually started to appear in the Summer of 2008.
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Since 2008 we've been covering the gradual emergence of a cluster of technology startups in East London.
The areas around Old Street tube station, Shoreditch and Hoxton, just North of London's Square Mile and on the border of East London, have come to be known, lightheartedly, as Silicon Roundabout, given that there is now a recognisable cluster of startups there.
The creation of Silicon Alley, a cluster of Internet media startups mostly in Lower Manhattan, in the early 1990's "demonstrated that New York was a viable place to create an early stage technology company, and I think there was a lot of doubt about that," said Brian T. Horey, the venture capitalist who founded the New York New Media Association.
It has a vibrant urban tech cluster of startups and creative enterprises.
Because the tender was in the gift of Boris Johnson, the Mayor of London, specifically London-based startups will be the beneficiary and in particular the most deprived parts of East London, which already has an existing organic tech cluster of startups, since been marketed by the UK government as "Tech City".
Simon Goon, Business Durham's managing director, says the area has proven its expertise in the space industry by nurturing a cluster of around 30 space-related startups.
It's fair to say that Rohan Silva, the senior prime ministerial adviser and the person many credit with putting east London's technology cluster of startups on the map as "Tech City", enjoyed a rather less hostile welcome this time, as he unveiled plans to open up London's equity markets to high-growth tech companies.
Unlike the tight cluster of startups in Silicon Valley, Atlanta's business hubs sprawl across the city.
At least Wayra London's location won't be hobbled by not being in London's Eastern cluster of startups.
Pennel says LOCOG is plugged into the UK government's TechCity initiative to enliven the existing cluster of startups in East London known colloquially as Silicon Roundabout.
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