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It is virtually impossible for a cloud vendor to offer a strong SLA for two reasons.
Oracle came late to the cloud and it's been playing catch-up in recent years trying to add a wide range of services that customers are going to be demanding from a cloud vendor.
This is due to the lack of standards which inhibit customers from selecting a cloud vendor without concern for lock-in and huge investments in proprietary tools, formats and infrastructure.
As MongoDB CTO and co-founder Eliot Horowitz explained, it doesn't matter who the cloud provider is, you can set a data location policy, select a cloud vendor and data center location and see what the results will look like on a graphical representation of the world map.
These communities for customer service have become just as important to a cloud vendor's website as its sales and marketing information.
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Needless to say, Office 365 is bound to be a crucial business for any cloud vendor like Okta because of its sheer size, and losing that business would have a significant impact.
"We decided to explore merger options as we felt that our product would have a greater impact with companion products and the sales force of a large cloud vendor," Parikh says.
Costs can also decrease indirectly, as file transfers can be costly especially in hybrid clouds where resources are not located within the facility of a single cloud vendor.
"[T]hat thing has really exploded for us and helps our customers to understand why to double down on us as a hybrid cloud vendor," Ballmer said.
It's also worth pointing out that customers don't typically choose a single cloud vendor, which means that each one can share the same customer.
That's because CEO Satya Nadella has decided that being a trusted cloud vendor is more important than beating Salesforce in the CRM business, which is just a small part of Microsoft's business anyway.
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