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The media scholar Clay Shirky encapsulated much of this by way of a clever quip: "Comment systems can be good, big, cheap – pick two".
It was a clever quip in a long long speech, a bonding moment that broke the ice for a president trying to appear more populist.
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What should have been broad and silly becomes a quietly clever quip.
And all that's before you consider the genuinely unsavory elements of PSP's marketing, such as that mischievous appeal to racial stereotypes in Belgium, or the "All I Want For Christmas" astroturfing campaign of 2006 ("Guess we were trying to be just a little too clever," quipped an evidently super-penitent Sony of America after SomethingAwful users blew through the pretense).
And all that's before you consider the genuinely unsavoury elements of PSP's marketing, such as that mischievous appeal to racial stereotypes in Belgium, or the "All I Want For Christmas" astroturfing campaign of 2006 ("Guess we were trying to be just a little too clever," quipped an evidently super-penitent Sony of America after SomethingAwful users blew through the pretence).
Mark's clever quip may be more insightful than apparent at first.
— and is filled with a combination of clever quips, catchphrases and campy drama.
The real Shaq — who could fill an almanac with clever quips — could hardly have said it better.
Conversations on Facebook and Twitter are often little more than a string of short, clever quips and jaunty banter heavily sprinkled with exclamation points.
He's not paid to be an entertainer, and making clever quips isn't part of the job description — Jerry Glanville, you might remember, was a lot funnier when he was winning.
Cable news pays an army of commentators to fill airtime and — hopefully — ignite some Internet followup via clever quips or heated arguments whose summation can fit in a Mediaite headline.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com