And even though Netanyahu has paid lip service to a final settlement and two states for two peoples, he always, given a choice between power and principle, acts to preserve his power.
At key points in his ego-driven career, he was confronted with a choice between power and moral principle.
"Beauty is a choice – and the power of this choice is in your hands.
"We had a choice of seeking power by democracy or revolution," says Mahmoud Zahar, a Hamas leader in Gaza.
After all, beauty is a choice – and the power of this choice is sometimes conveniently located in the body-wash section at Boots.
The personal care brand has just released a film called Choose Beautiful, in which it sets out to "prove that beauty is a choice – and the power of this choice is in your hands".
We are confronted not just with a choice between nuclear power and gas or coal - whose consequences I have explained elsewhere - but also with a choice between different nuclear technologies.
Their poems are musical, socially engaged, in one case a little mythic; in another case, rueful about America's racial struggles; in a third, wry about making a choice between the power of street violence and the thrill of writing.
It also exposes whose side such powerful (and popular) internet sites as Amazon, Facebook, PayPal etc are on when it comes to a choice between the power elites and the people.
"Not just in California, but in all regions of country, if you work to meet growing demand, you have a choice between building power plants and controlling demand through better energy efficiency," said Andrew DeLaski, executive director of the Appliance Standards Awareness Project, a Boston-based nonprofit group.
