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Now, the person who is in charge of that choice environment is somebody we call a "choice architect". There are choice architects in virtually every environment.
Personalized choice architecture can frustrate the entire premise behind democratic elections — that it is we, the people, and not a choice architect, who elect our own representatives.
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When a professor teaches a course, he is the choice architect.
I think in many situations, it is pretty easy for the choice architect to have a good idea what choices people would really prefer.
In a libertarian paternalistic plan, the default is carefully selected by the choice architect with the best interest of the individual in mind, and is ideally based on consistent research evidence.
And the choice architect typically doesn't think very carefully about this.
And the choice architect has to decide what to do with the people who forget.
That means that the choice architect has immense power by choosing the default, sometimes knowingly and sometimes unknowingly.
It's that we have a pretty good idea of what they would want the default to be if they were the choice architect.
A common nudge goes something like this: if we want to eat better but are having a hard time doing it, choice architects can reengineer the environment in which we make our food choices so that healthier options are intuitively easier to select, without making it unrealistically difficult to eat junk food if that's what we'd rather do.
As choice architects, employers can do a lot to improve their workers' health.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com