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The phrase "a cheap ruse" is correct and usable in written English.
It can be used to describe a deceptive trick or scheme that is inexpensive or lacking in quality.
Example: "The advertisement turned out to be a cheap ruse to attract customers, offering products that were not as described."
Alternatives: "a flimsy trick" or "a low-cost deception."
Exact(2)
She dismissed the comparison to the Council's resolution on Libya as a "cheap ruse" by countries that want to continue to sell arms to Syria, and she derided the idea that the Syrian government just needed more time to carry out reforms.
But Rice called that a "cheap ruse by those who would rather sell arms to the Syrian regime than stand with the Syrian people".
Similar(58)
It's a setup, a ruse.
SENATOR CORCORAN: Marvellou — A WHAT? ME: A ruse, gentlemen, gentlewomen.
Today's question is a bit of a ruse.
The police said it appeared he and a Mexican friend had fallen for a common ruse: women offering company, cheap drinks or both who lure unsuspecting visitors to a dive bar near the plaza.
This is a ruse, a ploy.
The whole guns-at-midnight thing could have been a ruse, a detailed and protracted ruse.
This is neither a ruse nor a ploy.
That "value" was more a ruse than an objective?
"It's a total ruse.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com