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Heinz: The commercial (from Cramer-Krasselt), the brand's first in the Super Bowl in sixteen years, was appealing for its concise, charming message, but it relied on a physical fallacy that surely left every regular ketchup-user shouting at the television: it is simply not that easy to get the red sauce out of a glass bottle.
I hadn't given our clumsy "meeting" at the White House much thought until I received a charming and suave Facebook message from that handsome guy two months later.
His strategy is to combine this grave and grim message with a charming road trip through the Vatican archives at the Palazzo del Sant'Uffizio, quaint French villages and Santa Fe's plazas, a package tour that the publisher describes as both a "colorful travelogue" and "political analysis".
It recognizes the continuity and tentative nature of most e-mail messages and allows currency to a charming but slightly antiquated word.
Hoffman was a charming merry prankster, an inspired political comic whose cheerfully anarchic message was decidedly nonviolent and upbeat.
If that association shifts the message of the so-called "poetry-rain" slightly, it also offers a charming example for other places.
But a charming effort.
"What a charming gentleman.
Ashley Emerson was a charming Papagena.
He has a charming smile.
What a charming idea.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com