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It's called the fiscal cliff because it's a catchy term.
I think BRIC is a catchy term, but the countries in the group are so different.
And if there were a catchy term to describe blond-chasers, I would have coined it.
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(I need a catchier term for this. "Social media" I find a bit deadening).
Not everyone is sold on the term, of course, and skeptics say "fusion" is little more than a catchy marketing term.
Djokovic used winning the Davis Cup for Serbia in 2010 as a launching pad to "cosmic tennis," the catchy term employed by his coach, Marian Vajda.
[C10.] The New Meaning of New Economy The catchy term "new economy" was a symbolic shorthand for the power of technology to transform the economy, investment strategy, business thinking, even modern culture.
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This catchy term means cutting out the middlemen from a supply chain, and it's crucial to an understanding of modern publishing.
One might even say there's... Wait, I can't think of another catchy term for plagiarism.
The flaw in the ointment, she claims, is random stuff (her catchy term for mutations), which entails that "There's no direction: there's no selecting for a particular feature of life to take any particular form at any point in the future".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com