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Good PR people have strong relationships with reporters and news producers, and my guess is that someone made a casual call to ask: "Hey, we really try to do the right thing.
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Two decades later, by which time Cosell had become a household name, Daniel Menaker spoofed the sportscaster's baroque verbosity in a casual called "Winter — Up Close and Personal".
Tomkins, who regularly covers art for the magazine, has previously profiled John McEnroe and also, in 1959, published a casual called "Zen in the Art of Tennis," from which he reads in this week's New Yorker Out Loud podcast.
Of course, stalking the big-bang novel is always a must, but a casual roll call of the houses this week shows that some publishing schedules for 2000 are bursting with first novels, both literary and commercial.
Date someone who wants a casual booty call, when you want something more, and you'll probably find yourself with a broken heart.
Instead of a casual phone call — the president-elect's preferred way of communicating with foreign leaders lately — Trump used his favorite public medium, Twitter, to make provocative comments about China.
"Frankly speaking, I think [the casual call for screening is] getting a little out of hand," says ICMR director general V.M. Katoch, though he admits that if the private hospitals promote routine mammograms and if well-to-do women want them, "we cannot grudge it".
Asked whether the political parties ever try to lean on the IFS, Johnson says: "We get the odd casual call, text or email, but so far nothing much".
John Ruth is also a casual racist, calling the Major — a friend, after all — "smoke," "black fella," and even "boy," but never using the N-word.
Apps that benefited from viral marketing include MomentCam, which turns photos into caricature portraits, and a casual game called "Crazy Guess Figure".
They first became known for menu-based, role-playing games like iMobsters and World War, but they also built out a casual label called TeamLava that launched Bakery Story, Restaurant Story and Fashion Story.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com