By one estimate the cost of a cable subscription has more than doubled since 2000.
The handful of apps already available on television screens also largely require a cable subscription.
For the first time, Game of Thrones is now available without a cable subscription.
"I no longer have a cable subscription — the way I watch entertainment at home is the same way I watch it on the road.
HBO Now has arrived on Apple devices, finally allowing TV fans to legally stream the networks shows without shelling out for a cable subscription.
Eliminating this hassle may win Netflix more customers and help Virgin Media retain its, too, by making a cable subscription a gateway to other services.
HBO Now, which allows fans to legally stream the network's shows without paying for a cable subscription, is only available in the US.
They can log in with their own college credentials, getting in the habit of having a cable subscription at an early age.
Now 41 years old and without a cable subscription, he said he still relied on KCET for documentaries and shows like the "Masterpiece" series.
The concept calls for episodes of television shows to be streamed online free — but only for people who already have a cable subscription.
Some of that success is simple diversity: it makes computer games, has a popular YouTube channel and marathons old content on a website that requires a cable subscription.
