But that caution allowed the company to be unusually profitable in a business noted for its volatility.
On a boring business note, membership dues are, well, due by the end of July.
And on a final business note, Darren Rovell writes on CNBC.com that McIlroy's decision on whether to play more in the United States may hinge on taxes.
On a more crass, business note, this could have a chilling impact on US Internet companies expansion into lucrative emerging markets.
"As Oracle continues to grow, we need people experienced in operating a $100 billion business," noted Safra A. Catz, Oracle's other co-president, at the time of Mr. Hurd's hiring.
Their hope for the bootcamp is to learn how to scale the app into a global business, noting, for example, that one route they're exploring for growth is partnering with code learning organizations which could make use of the app for their own user bases.
The system can also send out a "thank you for your business" note, reminders when invoices are about to be due, reminders for when the invoice becomes overdue, and it can even place phone calls on the businesses' behalf.
If getting attention is your reason for starting a business, take note: There are much easier ways of becoming famous.
Last year the firm hired as chief data officer an executive from Netflix, a film-rental business noted for its data-mining skills.
The one-man business department, S. Oliver Goodman, produced a column called "Business Notes," for which he rewrote the first paragraph of every press release he could get his hands on.
