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The brainchild of the company's president, John Smedley, it's free-to-play via a streaming browser offering a wide variety of mini-game experiences, which in SOE's words pay homage to popular games such as Bejeweled and Mario Kart.
Coincidentally, Opera pushed itself as a "social mobile" company in February, when it launched the Opera Mini Next browser, offering "Smart Page" social media sharing features specifically for feature phone users.
"Embed this tweet," for example, arrived December 12 to the browser, offering users easy access to copy the embed code directly from a tweet in Tweetdeck in order to paste on a website or blog.
Some proposed features of this new standard HTML 5 are already being built into several popular browsers, offering a glimpse of an application-enabled Web.
In this case, what Google and others have done sure sounds wrong - if you've going to resort to tricking a browser into offering up information designated by default as private, you need to somehow message the user and explain what's going on.
Fluid on the other hand attempts to make the online application appear as though it is a desktop app by hiding the usual URL bar and buttons that would appear with a browser, instead offering a clean "Site Specific Browser" that shows the app requested.
But as Huerta and others have discovered, mobile devices come with the built-in limits of stripped-down Web browsers, offering connections that are typically slower and less reliable than wired broadband links.
(Unsurprisingly, Flirtomatic doesn't offer any kind of mobile app and instead pushes all of its users to a WAP-based browser offering).
While Sqwiggle is built to be run in the browser (it's webRTC based, so it'll only work with Chrome and recent nightly builds of Firefox for now), they've also got a super solid stand-alone client for OS X. Windows and Linux clients are in their plans, but those folks will need to use the browser offering for now.
Seismic offers a native iPad version, Windows 8 and a browser-based web offering.
Seismic offers a native iPad version, Windows 8 and a browser-based web offering.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com