a broader customer base

USAGE SUMMARY

The phrase "a broader customer base" is correct and usable in written English.
You can use it when discussing the expansion of a company's target audience or market reach. Example: "By improving our marketing strategies, we aim to attract a broader customer base and increase our sales."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

19 human-written examples

Supermarkets typically serve a broader customer base, analysts say.

The New York Times

Some of these deals could also enable Citigroup to reach a broader customer base.

The New York Times

The arrangement should give Hortonworks more credibility and open a broader customer base to which it can offer its services.

The New York Times

But with Honda, he said, the company is gaining, "access to a broader customer base, and a customer base that is conscious of the environment".

The New York Times

To reach a broader customer base, Ms. Wan said, the company is building more stores while also mailing out more catalogs.

The New York Times

"It's a chance to extend the brand to a broader customer base outside the traditional audiophile community," said Joe Atkins, chief executive of Bowers & Wilkins.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

41 human-written examples

While Mr. Tom's firm attracts a more affluent clientele, other companies report a broad customer base.

The New York Times

Critics retort that much of that volume comes not from a broad customer base, but from customers taking out additional loans to cover the original debt.

The Economist

Flirty gingham dresses, canary-colored heels and vibrant trench coats aim to appeal to a broad customer base: from nascent career women to their baby boomer predecessors and beyond — all of varying ethnicities and body shapes, and with little time on their hands.

The New York Times

"Postini already has a great name in the industry and a broad customer base.

Forbes

He likes to see a broad customer base, low multiples relative to competitors, and a reasonable price-to-earnings growth ratio.

Forbes

Expert writing Tips

Best practice

When aiming for "a broader customer base", consider tailoring marketing strategies to appeal to different demographics and their specific needs. This targeted approach can significantly increase the likelihood of attracting new customers.

Common error

Avoid assuming that a single marketing message or product feature will appeal to everyone. Failing to customize your approach for diverse customer segments can result in missed opportunities and ineffective outreach.

Linguistic Context

The phrase "a broader customer base" functions as a noun phrase that typically acts as the object of a verb or preposition, indicating the target of a business strategy or marketing effort. Ludwig AI confirms its correct usage in describing business expansion and marketing.

Expression frequency: Common

Frequent in

News & Media

55%

Formal & Business

25%

Science

20%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "a broader customer base" is a common and grammatically correct way to describe the expansion of a company's target audience. As Ludwig AI confirms, it's widely used in contexts related to business, marketing, and sales. The phrase frequently appears in news articles, business reports, and other professional communications. To effectively attract "a broader customer base", consider tailoring marketing strategies to diverse demographics and avoiding a one-size-fits-all approach. Alternatives include "a larger client base" and "an expanded market reach", each with slightly different nuances.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a larger client base

Focuses on the size of the clientele, emphasizing a numerical increase.

an expanded market reach

Emphasizes the extent to which a company's products or services are available.

a wider consumer group

Highlights the diversity and scope of consumers.

a more diverse clientele

Focuses on the variety of customers served, rather than simply the number.

an increased customer pool

Implies a growing collection of potential or actual customers.

a bigger market segment

Refers to a specific group within the overall market.

a more inclusive audience

Highlights the idea of making services or products accessible to a wider demographic.

a comprehensive consumer base

Suggests a complete or extensive range of customers.

a far-reaching customer network

Emphasizes the geographical spread and interconnectedness of customers.

a universal customer appeal

Suggests that the product or service is attractive to almost everyone.

FAQs

How can I attract "a broader customer base"?

Consider strategies such as diversifying your product offerings, tailoring your marketing messages to different demographics, and expanding into new geographic regions. Analyzing customer data can help identify untapped markets and inform these strategies.

What are some alternatives to saying "a broader customer base"?

You can use alternatives like "a larger client base", "an expanded market reach", or "a wider consumer group" depending on the context.

What does it mean to expand "a broader customer base"?

Expanding "a broader customer base" means reaching out to and attracting new groups of customers who were not previously part of your target market. This can involve targeting different demographics, geographic regions, or interest groups.

Why is reaching "a broader customer base" important for businesses?

Reaching "a broader customer base" can lead to increased revenue, brand awareness, and market share. It also reduces reliance on a specific customer segment, making the business more resilient to market changes and economic fluctuations.