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Target a broad consumer base.
Most of González Byass's wineries lean towards overall higher production in order to fulfill demand across a broad consumer base.
It can be a combination of factors but insuring there is a broad consumer base is critical to long term growth.
Celebrities and social media influencers can do amazing things for a marketing campaign, especially if you're trying to reach a broad consumer base.
Although it remains uncertain whether this industry, which is fueled by the availability of cheap and efficient testing technologies, will attract a broad consumer base [ 34], its growth has triggered a diverse array of regulatory responses, from outright bans [ 35] to recommendations that call for the provision of accurate information and valid results [ 36].
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But Lenovo had to take that brand recognition and make it "relevant to a broader consumer base," Ms. Cheever said.
Expanding geographic reach also gives insurers a broader consumer base to market to on the insurance exchanges.
The major players are starting their summer seasons with style this year, branding and re-branding themselves in an attempt to create a broader consumer base.
When the company decided it was time to expand its product line to reach a broader consumer base, executives realized they would have to overhaul their strategy.
"I realize we're under a microscope at the moment and everything we do is under closer scrutiny, but this move is a normal strategy that is put in place during the lifecycle of most phones, and allows a broader consumer base to buy this flagship device at a more accessible price," Mr. Dawson said in an e-mail.
And despite the bargain-basement feel of coupons, they are a tool to draw in a broader consumer base — one shopper to buy at a high price, and a more price-sensitive shopper to buy the same item at a lower one.
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