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Building a brand from scratch can take decades.
I like to use Chief, a brand from Barbados, but any good curry powder will do.
I want to be a brand from the nineteen-twenties, a late-agricultural or pre-industrial brand".
"What we're trying to do is to establish Chicco as a brand from Italy that makes high-quality products," he added.
Most newspapers and magazines, similarly, are better for niche buys than for creating a brand from scratch.The coming year is looking remarkably good for the broadcast networks.
"When you create a brand from a television standpoint, talent and personality really is going to be the backbone for what you stand for," he said.
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The other is a supermarket brand from a recent vintage, priced at €10.
In one respect, a clothing brand from a royal person is not so far-fetched.
It's a fake brand, from a company that specialises in making such things; they can also hook you up with "Jake Danzel's Bourbon".
An introduction to a new brand from a trusted friend is incredibly powerful and can significantly collapse the continuum from awareness to trial to adoption.
Over his desk hung a brand certificate from Sleep Late Ranch, his place in Nevada.
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