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The phrase "a brand" is correct and usable in written English.
It can be used when referring to a specific product, company, or identity that is recognized by a name, logo, or symbol.
Example: "Nike is a brand that is synonymous with athletic excellence and innovation."
Alternatives: "a label" or "a trademark".
Exact(60)
A brand is a brand.
Feminism isn't a brand.
"We had a brand.
"Or a brand.
She's a brand icon.
"You're a brand!
"McDonald's is a brand.
It's like a brand.
What is a brand?
You're committing to a brand.
Berlin was already a brand.
More suggestions(8)
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com