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If youre a big marketer like PepsiCo or Procter & Gamble, you look at the Hispanic market and see an audience thats not just growing fast but also punching above its weight at the checkout.
The decision by Bank of America is the second time this week that a big marketer has asked WPP to assemble a team to create campaigns.
One concept, already in discussion, is to have a big marketer of consumer electronics display flat-screen plasma television sets in theater lobbies.
Higher One, a big marketer of student debit cards, agreed to repay $11 million to 60,000 students to settle allegations that it had charged excessive fees to students who overdrew their accounts, the Federal Deposit Insurance Corporation said.
The Toyota deal pays off for eBay primarily by adding features for car buyers to the site and by building a foundation for a potentially long-term relationship with a big marketer, Mr. Albert said.
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But few if any big marketers have coordinated their general-market and minority campaigns in the way Procter plans.
Y. & R. Advertisingtook another hit for a commercial for another big marketer, Colgate-Palmolive.
It was only a matter of time before Big Brother, or Big Marketer, started tracking people.
HERSHEY FOODS plans to announce Monday that it will soon blanket Spanish-language television, radio and magazines with ads for its chocolates and candies, becoming the latest big marketer to try spreading its reach in the fast-growing Hispanic market.
The executives also said they would most likely garner support from another big marketer, Wal-Mart Stores.
Madison Avenue is borrowing another page from the Silicon Valley crowd as a leading media agency plays host to a weekend-long "hackathon," with the involvement of the music streaming service Spotify and four big marketer clients.
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CEO of Professional Science Editing for Scientists @ prosciediting.com