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The phrase "a big lure" is correct and usable in written English.
It can be used to describe something that is very attractive or enticing, often in the context of drawing someone in or capturing their interest.
Example: "The promise of a high salary was a big lure for many applicants to the job posting."
Alternatives: "a strong attraction" or "a major draw".
Exact(15)
That's a big lure for corporate sponsors.
All of this is a big lure to investors.
The 33-year-old said Gold Coast's links with Cairns, her hometown, was a big lure.
While his contract is a big lure, his production on the court is just as important.
So Tebow proved a big lure for people who would otherwise not have come to the service, Champion said.
A big lure for banks is that prepaid cards are not restricted by Dodd-Frank financial regulation law.
Similar(45)
Greek-Cypriots said curiosity was a bigger lure.
But would Dubai's purchase make terminals in the New York area a bigger lure for terrorists?
It's easy to say that they'll play in the Champions League but if they don't, like for any other team these days, being in the Champions League is a bigger lure than anything else.
The big lure of a jungle ecolodge is, of course, the jungle.
computer chip and designed a big fishing lure around the unit.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com