Within the group, Shepherd's Bush has the biggest weekly turnover, largely because it is a big store catering for a wide cross-section of customers from, says Edwards, "chaps in their 20s in City suits to Afro-Caribbean women in their 50s".
The Street Feast food market in Dalston is evidently a big fan, catering to burrito addicts every Friday and Saturday night.
Big catering orders are especially hard because they require hundreds of portions at the same time, said Keith Roberts, executive chef at the Loews Santa Monica Beach Hotel.
"Councils, schools and hospitals must have total confidence in their meat suppliers – and the government's advice that they should simply ask big catering companies for reassurance is totally ineffective".
"Something as influential as the Games and the exposure the food strategy attracts means there has been a big conversation around catering standards," said Kath Dalmeny, policy director at Sustain, a campaign group for better food and farming who sat on the Olympics food advisory group.
In addition to solving a big pain point, catering to millennials, and leveraging data science, LearnVest also mastered the art of communicating its overarching vision.
"The cooking is the easy part," says Corey Roberts, a chef based in New York with LSG Sky Chefs, the biggest catering company.
Compass, one of the biggest catering companies, now refuses to tender for contracts in which the ingredient cost is below 55p.
Bolt and Phelps are among the athletes expected to consume more than a million meals during the Olympics and Paralympics as part of what has been described as the biggest catering operation in peacetime.
