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The influence and marketing clout of a big beverage company would surely help.
We like FEMSA, a big beverage player.
Coca-Cola is looking at pitching cans of cannabis-infused wellness drinks to consumers in the latest bid by a big beverage behemoth to tackle the budding market for potentially potent enhanced potables.
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I'd advise sitting down, and not taking a big drink of any beverage before you read the next sentence (to avoid doing what actors call a "spit take").
Like all big beverage companies (alcohol or otherwise), Anheuser-Busch has been on a novelty binge lately, trying to come up with new products to break through to fickle consumers or to capture tiny niches.
This poses a problem for the big beverage companies selling branded waters.
Big beverage companies are trying to take advantage of a new market by introducing dozens of brands of what is called fortified water.
(Compare this to what the big beverage manufacturers like Coca Cola and Pepsi currently pay -- about $200 a ton for the fizzy gas).
Why, I wondered, aren't the big beverage companies buying?
The big beverage makers are aware of the growing pressure to either reduce the amount of sweeteners in their products or find an alternative to such sugars.
Because Big Beverage spends hundreds of millions yearly to market sugary beverages, consumption will continue to rise unless we take action.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com